Campaign Ad Analysis

6 Techniques

• Clinton v. Bush v. Perothttp://www.livingroomcandidate.org/commercials/1992
• Concept of "The next gereation"
• I do not think it was effective because it was too idealistic.
• Carter v. Fordhttp://www.livingroomcandidate.org/commercials/1976
• The Working Class
• I think it was effective because the working class had a chance to relate to President Carter.
• Bush v. Kerryhttp://www.livingroomcandidate.org/commercials/2004
• Address current issues in the country and a sense of turning the country around.
• I think it was effective because every american can relate to the problems addressed.
• Bush v. Dukakis: http://www.livingroomcandidate.org/commercials/1988
• Describe "Family Values" of the candidate.
• I think it was effective because it conveyed a sense of humanity in the candidate that a lot of Americans want to see.
• Obama v. McCain http://www.livingroomcandidate.org/commercials/2008
• Uncover the other candidates flaws
• It was effective because it allowed Americans to see what McCain had done wrong, and the effects of such.
• Reagan v. Mondale http://www.livingroomcandidate.org/commercials/1984
• Tell a story
• It was effective because it did not just state facts/plans, but it put things into a way that majority of voting Americans can understand.

3 Assertions:

• The preceding analysis shows that campaign advertisements have substantial persuasive effects. When 
• these effects are properly measured, they appear to dwarf the mobilization and informational effects that 
• previous observational studies have ascribed to televised campaign commercials.
• there are no differences other than advertising across media markets within individual non-battleground states.
• "Third, perhaps our results are due to some correlation between advertising volume and partisan imbalance. In other words, we may be estimating persuasion effects based on relatively uncontested media markets, when in fact these persuasion effects may be substantially smaller when overall advertising volume increases."